It is said that, 'If we fail to remember the past, we will be forced to repeat it.' Pizza Hut & Papa Johns were the dominant force in the industry, and their failure to control their customer data, continue to innovate and pay attention to changing consumer behaviors was a very expensive decision. It's also important to understand how Domino's used transparency, technology and innovation to become the dominant provider of pizza in the world. If you were speaking with company shareholders, Domino's DEFINITELY “out-pizzas” the Hut. Well, that obviously means different things to different people. Pizza Hut’s slogan clearly states that, “No one out-pizzas the Hut”. So how did Domino's share value rise from $13.80 to a recent high in December 2021 of $564 per share? Domino's Pizza: The Journey From Good to Great: But like Car Dealerships, the level of execution between different franchises and brands are sometimes drastically different. They all take those orders, and deliver pizzas.

So what is the big deal with Domino's doing business online? Papa Johns, Marco's Pizza, Little Caesar's and Pizza Hut all have online websites. $1,000 invested in Domino's would have generated $65,177 as of February 21st, 2022.ĭomino's Pizza is still a brick & mortar business, with 65% of their business from eCommerce, while 35% is from inbound phone & walk-in traffic. Since IPO in 2004, $1,000 invested in Google would have generated than a $54,001 return. Since 2012, Domino's Pizza generated a higher return on investment than Amazon, Apple, Facebook & Google. Because it is a tech company, with a product that just happens to be pizza. Wall Street's hottest tech darling is not Amazon, Apple, Facebook or Google.

Pizza dominos stock